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The brainchild of The Black Keys and Damon Dash, BlakRoc Records released BlakRoc on “Black Friday” (a.k.a. Blak Friday), November 27, the day after Thanksgiving. Produced by and featuring music by The Black Keys, BlakRoc hosts a star-studded line up of MCs including Mos Def, Q-Tip, RZA, Raekwon, Pharoahe Monch, Jim Jones, NOE, Nicole Wray, and Billy Danze. Of the album, The Black Keys’ Dan Auerbach, who also provides vocals on several tracks, said “no samples were used on the record, it’s all live instruments and live vocals.” The Washington Post calls it "miraculous."